In Andrew Keen ‘s book on chapter one called the great seduction he makes it clear that he wants to make the world a better place. He wanted to make the world more musical in a way. Andrew Keen argues that democratization on web 2.0 is taking away the most important things around us involving our culture as well. Keen states that “Because democratization, despite its idealization, is undermining truth, souring civic discourse, and belittling expertise, experience, and talent “ which shows that the fact that everything is so democratized diminishes the pure honest truth. For instance, Keen had joined a camp that was going to change the world, FOO Camp, which had directly been aimed at Keen’s goals. The FOO Camp had started to see and realize the new web called web 2.0. The FOO Camp had saw that web 2.0 was categorized to democratize everything that was put on the web to an extent of being the loudest or most entertaining on the web. The overall argument of this chapter is that the world is entirely consumed of their own selves that they do not see the actual truth in the world and everything around them which is also a type of argument called evaluation. Chapter one also entails other types of arguments such as cause and factual types of arguments. For example, when there was an incident about Wendy’s involving people putting their finger in their chili it had caused people to stop eating at Wendy’s and the fact that Wendy’s business had lost two million dollars of business for a while which is an example of argument of cause and fact.
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